Magic Malt

Positive energy for every day. A dark malt beverage combining nourishing goodness, refreshing taste and uplifting character for people who embrace life with optimism every day.

Naturally brewed dark malt

Rich in vitamins and goodness

Playful design that stands outFeel the Magic campaign

Broad portfolio

Product specs Tasting video

Magic Malt Dark Malt

Style	Dark Malt Beverage
Alcohol	0%
Appearance	Clear, dark brown malt drink with a regular foam head
Aroma & taste	Sweet and malty, with notes of caramel and honey
Bitterness	Low
Mouthfeel	Refreshing and light
Packaging	PET 330 ml, bottle 330 ml and can 330 ml

Honest character

Naturally brewed with quality ingredients, Magic Malt delivers a smooth, refreshing taste that brings positive energy to everyday moments.

Rich in vitamins and goodness, Magic Malt delivers a delicious dark malt taste consumers enjoy throughout the day.

Empowering your positivity, Magic Malt inspires confidence, optimism and the joy of making every moment count.

From family gatherings to celebrations with friends, Magic Malt brings people together with vibrant flavour, playful character and uplifting energy.

Brand support

Flexible activation tools and marketing support designed to grow visibility, drive rotation and strengthen consumer loyalty.

Consumer appeal

91%

Think the packaging is attractive

85%

See Magic Malt as an exciting brand

85%

Would consider purchasing Magic Malt

91%

Think the packaging is attractive

85%

See Magic Malt as an exciting brand

85%

Would consider purchasing Magic Malt

Consumer survey via OnePulse 2024

Market success

In Liberia, Magic Malt has established itself as a credible challenger in the dark malt category. By combining premium quality, vibrant branding and a refreshing taste with strong local partnerships, the brand continues to attract new consumers and strengthen its position against established market leaders.

Full case study