Established in Rotterdam in 1671
Authentic Dutch taste, refreshingly bold
Enjoyed in 45+ countries worldwide
Made for vibrant moments together
Broad portfolio
Broad portfolio
Oranjeboom Lager
| Style | Lager |
|---|---|
| Alcohol | 5% |
| Appearance | Clear, golden beer with a regular foam head |
| Aroma & taste | Pure and medium dry, with a mild malted barley flavour |
| Bitterness | Low to medium |
| Mouthfeel | Refreshingly crisp and soft |
| Packaging | Bottle 330 ml and can 330/500 ml |
Oranjeboom Crisp
| Style | Light Lager |
|---|---|
| Alcohol | 3.4% |
| Appearance | Clear, golden beer with a regular foam head |
| Aroma & taste | Easy-to-drink with a malty flavour and subtle finish |
| Bitterness | Low |
| Mouthfeel | Refreshingly crisp and soft |
| Packaging | Bottle 250 ml |
Oranjeboom Strong
| Style | Strong Lager |
|---|---|
| Alcohol | 8-8.5-10-12-16-18-20% |
| Appearance | Clear, golden beer with a regular foam head |
| Aroma & taste | Powerful with full and sizzling flavour, a punchy bitterness and a strong finish |
| Bitterness | Medium |
| Mouthfeel | Full-bodied |
| Packaging | Can 500 ml |
Independent spirit
More than 350 years ago, Oranjeboom was founded in Rotterdam, inspired by the adventurous spirit and proud heritage of the Netherlands.
As one of the first Dutch breweries to export beer worldwide, Oranjeboom built an international reputation for refreshing quality and bold character.
Today, Oranjeboom continues to inspire consumers around the world with its authentic Dutch heritage, refreshing taste and adventurous spirit.
With the 'Add Some Dutch' philosophy, Oranjeboom inspires people to embrace spontaneity, share great moments and celebrate life with confidence.
Global fanbase
Oranjeboom brings authentic Dutch refreshment to consumers in more than 45 markets worldwide—and continues to grow.
Oranjeboom brings authentic Dutch refreshment to consumers in more than 45 markets worldwide—and continues to grow.
Consumer appeal
Market success
In the UK, Oranjeboom has built a strong and loyal consumer following by combining authentic Dutch heritage with a bold brand personality. Through strong on-trade visibility, consumer activations and consistent brand investment, the brand continues to grow distribution, strengthen awareness and create lasting consumer engagement.
Full case study
UAE | Importer
Italy | Retailer
Morocco | Retailer
Add Some Dutch
Inspired by Dutch creativity and curiosity, the global Add Some Dutch campaign transforms iconic landmarks into memorable brand experiences. From London to Hong Kong and from Sydney to Mexico, bold activations, digital content and local marketing help distributors create excitement, visibility and consumer engagement.
Campaign video
The campaign is complemented by the Oranjeboom Forest initiative, restoring 350,000 m² of degraded land and planting 31,500 trees for future generations.