X-Mark

Bold flavour experiences with rebellious attitude. A vibrant flavoured beer and RTD brand blending unexpected tastes, eye-catching design and fearless energy for adventurous consumers who dare to stand out.

Impactful design that stands out

Exciting flavours beyond ordinary beer

Award-winning taste and innovation

Available in 40+ countries

Broad portfolio

Broad portfolio

X-Mark Agave Beer

Style Flavoured Beer
Alcohol 5.9%
Appearance Clear, golden beer with a regular foam head
Aroma & taste Hoppy, malty and lightly spicy with sweet notes of lemon and lime
Bitterness Low
Mouthfeel Light body with a crisp finish
Packaging Bottle 330 ml and can 500 ml

X-Mark Mojito Beer

Style Flavoured Beer
Alcohol 5.9%
Appearance Clear, golden beer with a regular foam head
Aroma & taste Hoppy, malty and herbal with sweet notes of fresh mint, lime and brown sugar
Bitterness Low
Mouthfeel Light body with a crisp finish
Packaging Bottle 330 ml and can 500 ml

X-Mark Cannabis Beer

Style Flavoured Beer
Alcohol 5%
Appearance Clear, golden beer with a regular foam head
Aroma & taste Herbal, earthy and hoppy with notes of grass and pine
Bitterness Low
Mouthfeel Light body with a crisp yet complex finish
Packaging Bottle 330 ml and can 500 ml

X-Mark Vodka Lime

Style Pre-mixed Cocktail
Alcohol 12%
Appearance Clear drink with a straw colour
Aroma & taste Sweet, exotic and citrusy flavour with a hint of vodka
Bitterness Low
Mouthfeel Refreshing, crisp and fizzy
Packaging Can 500 ml

Breaking rules

Brand support

Flexible activation tools and marketing support designed to grow visibility, drive rotation and strengthen consumer loyalty.

Global fanbase

X-Mark is making its mark in more than 40 countries worldwide—and attracting a new generation of adventurous consumers.

X-Mark is making its mark in more than 40 countries worldwide—and attracting a new generation of adventurous consumers.

Consumer appeal

88%
Think the packaging looks attractive
80%
See us as a cool & exciting brand
86%
Would consider purchasing X-Mark
Consumer survey via OnePulse 2024

Market success

In just a few years, X-Mark became the number two flavoured beer brand in Réunion. Positioned as the affordable challenger, the brand combined unconventional flavours, distinctive branding and high-impact consumer activations to win market share, expand distribution and build a strong local following.

Case study
"Cannabis Beer creates excitement and attracts a new generation of consumers."

Italy | Distributor

"X-Mark has built the flavoured beer category almost single-handedly." Ecuador | Importer

Ecuador | Importer

"The iconic X creates standout activations that consumers instantly recognise." Mayotte | Agency

Mayotte | Agency

Leave Your Mark

More than a marketing campaign, Leave Your Mark is an invitation to live life your own way. By partnering with creators who break the rules, X-Mark generates authentic social content, sparks conversation and helps partners all over the world connect with a new generation of flavour seekers.

Full case study