Royal Dutch

Proven challenger in Premium Lager A refined lager in the best tradition, respected around the world for its refreshing flavour, long history and high quality

HeritageBrand history dating back to 1806 in Tilburg

Premiumne of Holland’s most respected export beers

AffordablePositioned as import quality at affordable price

Broad portfolio

Broad portfolio

Royal Dutch Lager

Style Premium Lager
Alcohol 5%
Appearance Clear, golden beer with a regular foam head
Aroma & taste Sweet malt & honey flavour and a slightly bitter aftertaste
Bitterness Low to medium
Mouthfeel Refreshingly crisp and soft
Packaging Bottle 250/330 ml, can 330/500 ml and keg 5 liter

Royal Dutch 0.0

Style Alcohol-free Lager
Alcohol 0%
Appearance Clear, golden beer with a regular foam head
Aroma & taste A perfectly balanced taste with fruity notes and a soft malty body
Bitterness Low to medium
Mouthfeel Refreshingly crisp and soft
Packaging Can 330 ml

Royal Dutch Extra Smooth

Style Premium Lager
Alcohol 4,3%
Appearance Clear, golden beer with a regular foam head
Aroma & taste Pure, subtly sweet and malty with a dry hop finish
Bitterness Low to medium
Mouthfeel Light, soft and smooth
Packaging Can 500 ml

Strong

Style Strong Lager
Alcohol 8.5-12-16%
Appearance Clear, golden beer with a regular foam head
Aroma & taste Rich and round taste, subtle bitterness, fruity aroma and a long finish
Bitterness Medium
Mouthfeel Full-bodied
Packaging ottle 250 ml and can 500 ml

Rich heritage

Support plans

Flexible activation tools and marketing support designed to grow visibility, drive rotation and strengthen consumer loyalty.

Global fanbase

Royal Dutch is enjoyed by beer lovers in more than 55 markets worldwide—and still growing.

Royal Dutch is enjoyed by beer lovers in more than 55 markets worldwide—and still growing.

Consumer appeal

88%
Think the packaging looks attractive
82%
Link the brand to premium quality
83%
Would consider purchasing Royal Dutch
Consumer survey via OnePulse 2024

Market success

In just five years, Royal Dutch grew into Ecuador's number two imported beer brand. Its combination of premium quality, affordable premium positioning and consistent brand building helped attract a broad consumer base, expand distribution and create sustainable growth in a highly competitive market.

Full case study
“Royal Dutch has been one of the leading imported beer brands in the market for years”

Gabon | Importer

“Royal Dutch performs strongly within the mid-strength lager category”

Australia | Retailer

“The consistent quality of Royal Dutch drives strong consumer loyalty and repeat purchase”

Bahrain | Distributor

Limited edition

To celebrate the world’s biggest football summer, Royal Dutch introduces a limited-edition collection inspired by iconic national symbols and the spirit of international connection. Supported by social media activations, consumer promotions and collectible merchandise, the campaign creates excitement, drives engagement and strengthens visibility at retail.

Full case study